For the bulk of companies, sponsorship dollars – which can add up quickly – are a write-off. With little ROI, they essentially fall into the category of feel-good gifts that help out organizations and events that need it. But it doesn’t have to be that way. Shouldn’t be that way. Every sponsorship dollar you spend should bring back new relationships, new networks and, most importantly, new business. Let us show you how to do it.
Craig Turner, president of Momentum Public Affairs and founder of Sponsor Smarter, spent eight years at the chamber of commerce in Western New York, and now runs three not-for-profit organizations. He’s spent a great deal of time hunting for sponsorship dollars. For Sponsor Smarter, Craig offers a look under the hood on how sponsorships are sold, and what you should be getting in exchange for your contributions.
Sponsor Smarter Audit
Do you have a handle on where your sponsorship dollars are going, and what return you’re getting on your investments? For Momentum clients who sign on to a contract of three months or more with us, we include an audit of their sponsorship activity, and provide recommendations on how to improve their ROI.
If you’re not ready to work with a PR and marketing consultant yet, we offer a comprehensive, one-time audit of your current sponsorship programs for $1,500. The program includes:
- Introductory in-person/Skype call to discuss current state of sponsorship and intentions
- Market Research – Geographic, industry
- Development of a go-forward strategy
- Presentation to key players on your team
Contact Momentum today to start making sure your sponsorship contributions are doing what you need them to do!